01 /Who we are

This is Onlybees.

A product lab out of Shillong, and the live-events platform we run ourselves.

  • Shillong, Meghalaya
  • 4+ years delivering
  • 100+ clients
  • 9 in the hive

02 /Origin

It started with a dance.

The name isn’t a joke about bees. A hive isn’t a crowd, it’s a system. Every bee has a job, and the “dance language” is how one of them tells the rest exactly where to go. That’s the whole idea we took: communicate precisely, then build together.

For our first years that meant music and art: branding, artist curation, production, video. The work that gets a night to happen, and gets people to turn up to it. We kept running into the same wall: the software underneath live culture was miserable, and nobody here was building it.

So we started building it. Onlybees is a product lab now: strategy, engineering, growth, data, design systems and gov-tech delivery. And we operate our own live-events platform as the proof. Real money, real crowds, our name on it.

The mission hasn’t changed, only the tools: Building Effective Engagement Strategies. Join us in the hive.

Artwork by Peter Warjri
Artwork by Peter Warjri, lead graphic designer

03 /What we do

Six disciplines. One team.

The old services list has moved on. This is the work now. Brand strategy, digital design, video and event management sit inside brand systems and inside the platform we operate, rather than being sold as standalone line items.

01

Product strategy

What to build and why, mapped to the number, not the trend.

Discovery
Market sizing & user-needs analysis
Validation
Problem–solution fit, pain-point mapping
Framing
PRDs & feature prioritisation
Roadmapping
Phased capability rollout
Execution
North-star metrics & KPI definition

03

Growth engines

Aware → warm → intent → buy, wired into the product itself.

Awareness
Meta Pixel, Google Tags & UTM tracking
Intent
Conversions API & server-side retargeting
Conversion
A/B testing & checkout-flow optimisation
Retention
Automated nurture sequences & PLG
Advocacy
LTV optimisation & referral loops

05

Brand systems

A market-led practice, not just an aesthetic one — positioning, identity and product UI built for the market they have to win.

Tokens
Core colour, typography & spacing variables
Components
Reusable UI component libraries
Interaction
Micro-animation & motion guidelines
Documentation
Storybook & master design specs
Governance
Scale-ready multi-platform consistency

02

Product build

Shipped production software: web, mobile, data, the lot.

Interface
Next.js & React Native: web, mobile, one codebase
Services
Microservices, API-first, event-driven
Data
Scalable databases, queues & caching
Pipeline
CI/CD & infrastructure as code
Runtime
Edge delivery, observability & production release

04

Data & insights

Instrumented ops and anomaly flags, with AI only where it earns its place.

Telemetry
Event instrumentation: Mixpanel, PostHog
Aggregation
ETL pipelines & data warehousing
Monitoring
Automated anomaly flags & real-time alerts
Intelligence
Predictive AI & pattern recognition
Action
Operational BI dashboards

06

Gov-tech delivery

Regulated-grade, WCAG-compliant builds for public bodies.

Data privacy
DPDP Act compliance & data localisation
Governance
Data-fiduciary protocols & consent managers
Accessibility
Regulated WCAG 2.1 AAA standards
Security
SOC 2 Type II, ISO 27001 & immutable logs
Infrastructure
Air-gapped or isolated public cloud

04 /In production

Three things we run ourselves.

Not case studies. Products in production, on our own money and our own name.

In-house · Live events

The platform

Ticketing, guest lists, door scanning, invoices, settlements and Analytics HQ. Every event we run goes through it, so every rough edge is ours to hit first.

  • Ticketing
  • Analytics HQ
  • Settlements

05 /How we work

Four things you can hold us to.

Not values on a wall. These are the ones you would notice if we stopped doing them.

  1. 01

    We talk like people.

    Honest opinions, unhindered excitement, and no account manager relaying messages between you and whoever is actually building the thing.

  2. 02

    We use what we sell.

    Our own events run on our own platform. We find the bugs at a door on a Friday night with a queue outside, which is a long way before you would.

  3. 03

    One team, end to end.

    Strategy, design, engineering and growth sit together. Nothing gets thrown over a wall, because there is no wall to throw it over.

  4. 04

    Built to be handed over.

    Documented, instrumented and yours. If we vanished tomorrow, your team could keep shipping on Monday.